Harcourts Prime Properties
Guided by the visionary leadership of Kevin Sanchez, Harcourts Prime Properties has profoundly transformed the real estate sector in Southern California. Initially established as Preferred Group Properties Inc. in 2004, the company rapidly embraced cutting-edge technologies and a client-focused strategy, which significantly propelled its growth.
This venture began in Dana Point, CA, known as The Green Group, under its legal name, Harcourts Prime Properties. This entity has since become a symbol of innovation and exemplary service, continually raising the bar for client satisfaction and professionalism. A landmark event in 2011 was the signing of a franchise agreement with Harcourts, which rebranded the company, ushering in a prosperous new phase. Under Kevin’s leadership, this company has expanded to include multiple offices across Southern California, which are recognized for their high productivity within the Harcourts North America network. Prominent offices include those in Monarch Beach, Newport Beach, Del Mar, Studio City, Canyon Lake, La Jolla, Solano Beach, and Westlake Village, showcasing the widespread appeal of the Harcourts Prime Properties brand.
Harcourts Overview
Originating in 1888 in New Zealand, Harcourts has evolved into a formidable international real estate presence, operating in 12 countries with more than 11,000 agents across 830 offices. The company offers extensive services in residential, commercial, rural, and property management sectors and is ranked as the sixth most prominent real estate company globally.
The company is celebrated for its integrity, professionalism, and excellence, and it is recognized for its pioneering real estate strategies and consistent focus on client satisfaction.
The brand is distinctly formal, with all salespeople dressed in full suits and dresses, complemented by accessories such as company ties, scarves, or boutonnieres, marked by the iconic blue and dark blue stripes, making them recognizable globally.
Furthermore, The company collaborates directly with Harcourts Auctions, the leading luxury auction house globally for residential real estate, executing over 12,000 transactions each year. The U.S. headquarters of Harcourts Auctions is in Newport Beach and is managed by CEO Ben Brady.
Service Area and Industry Focus
Based in Southern California, The Green Group specializes in real estate sales and rentals, serving a diverse range of clients across the area. The company has a deep understanding of local market dynamics and is dedicated to offering personalized services. As a prominent international company with a unique auction-selling approach, The Green Group covers a broad geographic area. The group’s motto, “Set the bar higher for what our clients expect out of their real estate agent,” underscores their commitment to delivering an exceptional client experience marked by professionalism, comprehensive knowledge, and effective problem-solving. With over 30 years of combined expertise, the agents at this firm are among the most knowledgeable in the industry.
Awards and Milestones
The Green Group, as Harcourts Prime Properties, has received numerous awards and achieved significant milestones, affirming its industry leadership and dedication to excellence. Highlights include being named the most recommended brand in Orange County by the OC Register in 2018 and achieving the top individual selling agent in the county. The group was also a pioneer in introducing Harcourts Auctions, the foremost non-distressed auction house globally, and consistently ranks among the top offices within the Harcourts network.
Harcourts Prime Properties, known as The Green Group, epitomizes the transformative impact of passion, innovation, and commitment. With a focus on superior service and leveraging the latest technology, the company continually redefines the real estate experience for its clients throughout Southern California and beyond. Through its commitment to excellence and active community involvement, The Green Group remains an industry leader, setting new standards of success and positively affecting the communities it serves.
Harcourts Prime Properties is consistently ranked as the top franchise in Harcourts North America and remains in the top 1% internationally. The company offers comprehensive training and support to its agents, emphasizing coaching, technology, and accountability, which has successfully transformed new agents into millionaires within 12-24 months through an assertive market approach.
